Video Optimisation Checklist

• Is the the video’s title optimised as if it were a headline?

• Is the main keyword placed early within the title?

• Does standalone video content have some textual content within the body?

• Is the video’s alt tag (caption) populated with shortened explanatory content?

• Does the use of video content support larger stories?

• Are there any linking opportunities from other relevant pages on the site to the video page using relevant anchor text?

• If no good opportunities for anchor text exist, have you created internal links using Related: [video title] in a contextually relevant place, preferably high up in the article?