Video Optimisation

Optimise the video’s title as if it were an article headline - make sure the main keyword appears early in the title

Google cannot crawl standalone video content, so it is necessary to add textual content for Google to understand

When creating videos, write few lines (minimum 30 words) of descriptive content that Google can latch onto

Make use of the video’s alt tag (caption) and populate with shortened explanatory content

Ideally full captions or transcripts for the video content would also be available in the HTML of the video page and accessible via User Interface

Where video content is supported by a larger story, Google recognises the textual content and ranks the page accordingly